These events all happened in the last few days. They are NOT unconnected:
By the way, that reminds me… If you want to support my work, consider taking out a premium subscription (just $6 per month).That last announcement shook me up the most. Tina Brown personifies establishment New York publishing. And now even she is bypassing the system? Brown got no upfront cash or guarantees. According to the Times, “Substack did not offer her any payment for signing up.” A year ago, Substack was a platform for writers. That’s still true—but something else is now happening. The blog has grown up. People are now building multichannel media empires on Substack.
That’s sorta weird, but it also makes a lot of sense. The Substack platform now embraces writing, video, audio, chat, messaging, social media, and probably other options I don’t even know about. I’ve written for major publishing houses and prestigious periodicals, but I’ve never had these kinds of tools available to me before. Against all odds, I have more options as an indie operator than I ever did working inside the buzzing hive of legacy media. I’m clearly not the only person to figure this out. The exodus from the hive is now in full swing. Will the last person left in legacy media please remember to turn off the lights? And then, two days later—just yesterday—I got an even bigger surprise... Keep reading with a 7-day free trialSubscribe to The Honest Broker to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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Is This the Worst Month Ever for Legacy Media?
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