Coming to you live: Join these creators in real timeComedian Bill Maher goes live with Cheech & Chong, Emily Schuman beautifies you, Jeff Tweedy plays you a tune, and more
Today we shared a big announcement with publishers: live video is now available in the Substack app.
We’ve been testing live video in beta over the past few months, working directly with publishers and their subscribers to build a new way to connect. You might’ve seen some of the videos—for instance, Gabe Fleisher and Chris Cillizza broke down the Trump vs. Harris presidential debate right after the broadcast; fitness expert Michael Easter answered health and wellness questions from his subscribers; and Substack’s CEO Chris Best and head of design Mills, ℭ𝔬𝔫𝔰𝔱𝔞𝔟𝔩𝔢 𝔬𝔣 𝔔𝔲𝔞𝔩𝔦𝔞 geeked out over Apple’s latest iPhone launch event. While live video is available on other platforms, it feels different on Substack. Here, creators aren’t just broadcasting to a mass of followers; they’re intimately connecting with the community that supports their work. As we expand live video access to bestsellers across the platform, we’re excited to see how Substack publishers use the new medium. Live video offers fresh possibilities for how creators connect with their audiences, deepening a sense of engagement and immediacy. Creators can deconstruct their essays, answer burning questions, debate hot topics, host cooking demos, share styling tips, and maybe even take us hiking. And you, as a subscriber, will always have a front-row seat. Over the coming days and weeks, an impressive array of writers and creators will be pioneering this new feature and offering subscribers insider access to live musical performances, spicy cooking sessions, and gossipy conversations. Here’s a taste of what’s coming:
Live video is another way we’re expanding what’s possible for publishers with the Substack model, one that preserves ownership and independence for creators and gives subscribers the ability to support the kind of culture they want to see in the world. These are the early days of live streaming on Substack, and there’s more work to come. We hope you’ll tune in to some of these sessions and share feedback about what we can improve. See you in the app!
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Coming to you live: Join these creators in real time
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