It’s gift guide season, which means it’s also Gift Guide Discourse season. Tove Danovich explores our love of perusing gift guides (and our love of hating on them), while mindy isser unpacks gifting anxiety. Brendon Holder writes about gift guides as an exercise in personal branding. Emilia Petrarca shares a fascinating look behind the curtain at affiliate links, how they work, and how they influence what gets featured. Beyond the analysis, many just seem overwhelmed by how many gift guides there are (though that doesn’t stop them from creating more).
And there really is a smorgasbord of gift guides out there. There are guides for every conceivable kind of person, catering to every possible budget. There is a medieval-themed gift guide. There is a disco-themed gift guide. There are gifting matrices and gifting podcasts, gifts for snobby sisters and gifts for typographers. There are even gifts for people suffering from holiday burnout, possibly from being inundated with all of these gift guides. We’ve taken a stab at creating some order out of the chaos. Below, find our guide to the guides: organized by overall vibe, cost, and who the gifts are best suited to. A few of our gift-guide experts will also be hosting live video hotlines to help with the trickiest folks on your list. You’ll find a schedule at the bottom of the post; don’t forget to download the app to join! Price scale $: 0-100 $$: 100-200 $$$: 200-300 : 300+
For the hosts and homebodies
For those on a budget, thank you very much
For the luxe crowd (and those who like to window-shop)
For the gift-guide skeptics Images from Arianna’s No Spend Gift Guide and Danya Issawi's Intangible Gift Guide
Gift help hotlinesJoin the experts on live video hotlines to get advice on all the most difficult-to-shop-for people in your life. Be sure to download the app and subscribe to their Substacks to get notified when they go live!
For the trendsetters: December 5, 3 p.m. ET
Join consumer trend expert Casey Lewis and brand strategist Erika Veurink to learn what the youths really want for Christmas this year. You’ll get tips on what to get your scarily hip teenage niece (and a shot at becoming known as the cool aunt). Subscribe to get notified: Casey Lewis, After School by Casey Lewis Erica Veurink, Long Live
For the niche shoppers: December 5, 11 a.m. ET
Shopping and fashion experts Jess Graves and John Jannuzzi will go live to help you pick gifts for the most particular people on your list. These two have ideas for gifts that run the gamut, like suggestions for witchy women and high-end homebodies. Subscribe to get notified: Jess Graves, THE LOVE LIST John Jannuzzi, Browser History
Holiday Gift Guide Hotline: December 8, 4 p.m. ET
If you’re looking for something one-of-a-kind, this is the hotline for you. Jalil Johnson and Remy Solomon have recommendations for unexpected gifts, from vintage Playboy playing cards to archival Manolo Blahniks. Subscribe to get notified: Jalil Johnson, Consider Yourself Cultured Remy Solomon, Immaculate Taste
Gift Guide Hotline: December 9, 5 p.m. ET
Grace Atwood and Katie Sturino will share the gifts they love to give, from the practical to the splurgeworthy. They’ll be sharing what they hope to see under their own trees, too. Subscribe to get notified: Grace Atwood, Scratch Pad by The Stripe Katie Sturino, Lobby Coffee
Holiday Parties 101: December 9, 7 p.m. ET
Bring your hosting questions to creative director and curator of beautiful things Ali LaBelle, and chef, recipe developer, and food stylist Chloe Walsh. They’ll share creative ideas for what to serve and how to decorate a flawless holiday party. Subscribe to get notified: Ali LaBelle, À La Carte Chloe Walsh, anchovies & soup
Perfume Holiday Hotline: December 9, 8 p.m. ET
Join perfume matchmaker and host of the podcast Perfum Room, Emma Vernon, and perfume writer and enthusiast Christina Loff for a live hotline to help you find the perfect scent. Subscribe to get notified: Emma Vernon, Perfume Room Substack Christina Loff, The Dry Down Diaries
Our Perfect Holiday Outfits: December 12, 10 a.m. ET
Looking for some holiday outfit inspiration? Join fashion experts Erika Veurink and jessie randall as they share how they’re styling three outfits for three distinct holiday party themes. Subscribe to get notified: Erika Veurink, Long Live Jessie Randall, Jessie Loves
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Gift guides, unstacked
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