Listen now on Apple, Spotify, and YouTube. — Brought to you by: • Pendo—The only all-in-one product experience platform for any type of application — Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook. At Facebook, Deb led the creation of Facebook Marketplace, developed the first mobile ad product for apps, built the company’s games business, and launched Facebook Pay. She’s also held leadership roles at PayPal and eBay, serves on the board of Intuit, and is the author of Take Back Your Power. In our conversation, we discuss:
 Find the transcript at: https://www.lennysnewsletter.com/p/succeeding-as-an-introvert-deb-liu Some takeaways:
Where to find Deb Liu: • Threads: https://www.threads.net/@debliu • LinkedIn: https://www.linkedin.com/in/deborahliu • Substack: https://debliu.substack.com/ In this episode, we cover: (00:00) Introduction to Deb Liu (02:18) Deb’s career journey and key advice (09:45) Navigating new roles and challenges (11:27) Overcoming adversity and failure (15:07) Building billion-dollar businesses at Facebook (19:33) Strategies for zero-to-one innovation (23:40) PM your career like a product (33:53) Challenges and strategies for introverts in business (39:19) Reframing self-promotion (42:25) The power of accountability (46:15) Growth: a game of inches (50:52) The 30-60-90-day plan (56:52) Contrarian corner: career and marriage (58:57) Final nuggets of wisdom (01:03:09) How to find a coach (01:04:47) Lightning round Referenced: • Katherine Woo on LinkedIn: https://www.linkedin.com/in/katherinewoo/ • Tim Wenzel on LinkedIn: https://www.linkedin.com/in/timwenzel/ • The Paypal Mafia: https://en.wikipedia.org/wiki/PayPal_Mafia • Amy Klement on LinkedIn: https://www.linkedin.com/in/amyklement/ • Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze): https://www.lennysnewsletter.com/p/lessons-from-uri-levine • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987 • PM Your Career Like You PM Your Product: https://debliu.substack.com/p/pm-your-career-like-you-pm-your-product • David Lee on LinkedIn: https://www.linkedin.com/in/telebears/ • Mike Wu on LinkedIn: https://www.linkedin.com/in/mikewu1/ • Stephanie Tilenius on LinkedIn: https://www.linkedin.com/in/stephanietilenius/ • The Bias No One Talks About: https://debliu.substack.com/p/the-bias-no-one-talks-about • Quiet: The Power of Introverts in a World That Can’t Stop Talking: https://www.amazon.com/Quiet-Power-Introverts-World-Talking/dp/0307352153 • Greg Packer on LinkedIn: https://www.linkedin.com/in/gregpacker/ • Boz on LinkedIn: https://www.linkedin.com/in/andrew-bosworth-8247a01/ • Making Meta | Andrew ‘Boz’ Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto • Ami Vora’s newsletter: https://amivora.substack.com/ • Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG): https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora • Make the First 90 Days Count: A Simple 30-60-90 Day Plan: https://debliu.substack.com/p/make-the-first-90-days-count • Charles Swindoll quote: https://www.brainyquote.com/quotes/charles_r_swindoll_388332 • Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges: https://www.amazon.com/Listen-Simple-Everyday-Parenting-Challenges/dp/0997459301 • Power: Why Some People Have It and Others Don’t: https://www.amazon.com/Power-Some-People-Have-Others/dp/0061789089/ • 7 Rules of Power: Surprising—but True—Advice on How to Get Things Done and Advance Your Career: https://www.amazon.com/Rules-Power-Surprising-but-True-Advice-Advance/dp/1637741227/ • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer • The Conversation: How Seeking and Speaking the Truth About Racism Can Radically Transform Individuals and Organizations: https://www.amazon.com/Conversation-Radically-Transform-Individuals-Organizations/dp/0593238567 • Fallout on Prime Video: https://www.amazon.com/dp/B0CN4HV16N • Fallout 4: https://en.wikipedia.org/wiki/Fallout_4 • Threads: https://www.threads.net/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed. Invite your friends and earn rewardsIf you enjoy Lenny's Newsletter, share it with your friends and earn rewards when they subscribe.
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Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb…
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