Brought to you by: • Uizard—AI-powered prototyping for visionary product leaders — Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss:
Some takeaways:
Listen now on Apple, Spotify, and YouTube. Find the transcript at: https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba Where to find Bangaly Kaba: • X: https://twitter.com/iambangaly • LinkedIn: https://www.linkedin.com/in/iambangaly/ • Instagram: https://www.instagram.com/iambangaly/ In this episode, we cover: (00:00) Bangaly’s background (06:31) Choosing where to work and what to work on (08:39) The impact factor (10:53) Evaluating the environment (15:53) The manager component (18:27) The skills part of the equation (23:49) Advice on finding a mentor (25:42) The power of “understand work” (31:17) Operationalizing understand work (37:55) Balancing understand work (41:25) Managing complex change (45:26) Effective management of product managers (51:35) The role of product managers as coaches and team leaders (54:52) Driving growth through flywheels and value proposition (01:03:14) Understanding adjacent users (01:08:41) The role of partnerships and SEO in Instagram’s early growth (01:16:08) The secret behind Instagram’s growth (01:25:37) Lessons from Facebook (01:29:15) Failure corner (01:31:58) Lightning round Referenced: • Impact = Environment x Skills: How to Make Career Decisions: https://www.reforge.com/blog/how-to-make-career-decisions • Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey • Casey Winters’s blog: https://caseyaccidental.com/ • Ben Thompson’s newsletter: https://stratechery.com/about/ • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company • George Lee on LinkedIn: https://www.linkedin.com/in/geolee/ • Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: https://www.youtube.com/watch?v=L9ZHlb6kj_E • What Is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html • Bloom’s taxonomy: https://en.wikipedia.org/wiki/Bloom%27s_taxonomy • Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/ • Mike Krieger on LinkedIn: https://www.linkedin.com/in/mikekrieger/ • LeBron James: https://en.wikipedia.org/wiki/LeBron_James • Kobe Bryant: https://en.wikipedia.org/wiki/Kobe_Bryant • Mike Krzyzewski: https://en.wikipedia.org/wiki/Mike_Krzyzewski • John Calipari: https://en.wikipedia.org/wiki/John_Calipari • Stripe: https://stripe.com/ • Chief: https://chief.com/ • Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90 • The Adjacent User: https://brianbalfour.com/quick-takes/the-adjacent-user • How the biggest consumer apps got their first 1,000 users: https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got • Alex Zhu on LinkedIn: https://www.linkedin.com/in/keepsilence/ • From Brush to Canvas with Alex Zhu of Musical.ly: https://www.youtube.com/watch?v=ey15v81pwII • Selena Gomez on Instagram: https://www.instagram.com/selenagomez/ • Kim Kardashian on Instagram: https://www.instagram.com/kimkardashian/ • Rob Andrews on LinkedIn: https://www.linkedin.com/in/robby-andrews-64669720/ • Instagram’s growth speeds up as it hits 700 million users: https://techcrunch.com/2017/04/26/instagram-700-million-users/ • Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484 • Deep Work: Rules for Focused Success in a Distracted World: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692 • Start at the End: How to Build Products That Create Change: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423 • Flighty app: https://www.flightyapp.com/ • Adam Grant on Instagram: https://www.instagram.com/adamgrant/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed. You're currently a free subscriber to Lenny's Newsletter. For the full experience, upgrade your subscription. |
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Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, I…
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