NEW — The State of Transparency Reports

The State of Transparency

 

Dear edward,

Through countless amounts of data collection and analysis of tens of thousands of files, the Sellers.guide team is proud to present our latest initiative, The State of Transparency.

From an industry wide perspective, we see the scale at which fraud is performed, and we can't keep this knowledge to ourselves.

The State of Transparency project will consist of a monthly report highlighting some of the most destructive loopholes in the supply chain and the sellers that are exploiting them.

The problems affecting industry transparency are not few or far between, nor could they be chalked up to mere inaccuracies. Our new Seller Reports will shed light on the discoveries we've made and highlight the fraud tainting our industry.

These reports come in addition to the Industry Highlights that are already providing benchmarks and highlights on ads.txt files.

 

 

 

We can't wait to share these new insights with you and build

back ad tech transparency together.

 

Sincerely,

Lior

 

Lior Shvo

Managing director

 

Primis, McCann TLV, Israel, Tel Aviv.

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