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How to use Perplexity in your PM work

27 examples (with actual prompts) of how product managers are using the AI-powered search engine today

Lenny Rachitsky

Jun 11

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👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

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Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. I ran this poll on X and LinkedIn, and holy shit, over 50% of PMs who responded are now using a chatbot daily. And 85% are using one weekly 🤯

Robert Bye, a PM at Figma, shared a common sentiment:

When was the last time a new tool went from non-existent to daily use for the majority of product managers? Things are changing fast.

Interestingly, Perplexity was the second most mentioned chatbot, behind ChatGPT. I’m not surprised. I recently did a deep dive on how Perplexity builds product, and while working on that piece, I got to talking to their team about how product managers use Perplexity to do their work. The conversation led to an in-depth survey, which received more than 300 responses, which led to 30 follow-up calls and, finally, to the post you’re reading now.

Sourced from hundreds of product managers who filled out our survey and hopped on calls, I put together a comprehensive collection of ways PMs are using Perplexity to do their work, including:

Understanding and crafting growth strategy
Finding benchmarks
Doing market research
Learning best practices
Evaluating popular tools
Understanding technical jargon

This collection builds on How PMs use ChatGPT to do their work (currently my fourth most viewed post) and expands on my collection of advice for integrating AI into your PM workflows. Whether all this change scares you or gets you excited, you should be carving out time to play around with these tools. Here’s a bunch of stuff to try.

27 ways PMs are using Perplexity in their day-to-day work

Actual prompts shared by readers, including links to try out the prompt and screenshots of some of the results:

For more, check out this slick landing page the Perplexity team put up.

I’d love to hear in the comments about how else you use Perplexity, or other AI tools, in your day-to-day work.👇

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Sincerely,

Lenny 👋