Edward Lance Lorilla

Hi edward,

It's no secret that the world is dealing with a climate crisis and that everyone needs to act if we want things to improve. Consumers change their habits, organizations update their standards, and the media help create a new perception at scale.

Despite the broad awareness of the crisis, the sense of urgency is not yet understood. Only 33% are alarmed, and 66% are non-active individuals.

The train of global warming is moving fast, and it's moving right at us. This is why I'm incredibly proud to launch with our partners at Magnite the "Sustainable Stream."

This new initiative is a tech-powered marketplace that enables NGOs, brands, and publishers to create an impact by the creation and distribution of sustainable content in a scalable way.

Publishers joining the initiative could help their users discover first-tier earth-friendly content, take part in fighting misinformation and build new inventory for brands that dedicate some of their programmatic investment to sustainable inventory. Revenue split enables content creators & NGOs to create more content, building an economic cycle to help drive change sustainably.

I am extremely pleased and humbled to work with such outstanding teams at Magnite and Primis, and build an adtech product that can help drive positive change. I also would like to thank the publishers, content creators, and advertising partners who agreed to participate in this initiative.

Alone we can do so little; together we can do so much. So join the movement, and let's help save our planet together!

Rotem Shaul,

Co-CEO Primis