The people you want to reach through your marketing are your contacts, which can consist of your fans, friends, customers, or contributors. They're the building blocks of your Mailchimp audience.
You can establish your audience in Mailchimp by importing contacts you already have, or by using our tools to create a new one. Here are some tips to keep in mind as you get started:
Put all your contacts into a single audience so it's easier to understand your audience as a whole (and avoid counting the same contact more than once towards your contact limit).
Our award-winning Support team can answer all your questions about importing, syncing contacts from integrated tools, and organizing your audience. Support is included for the first 30 days with Mailchimp and with our paid plans.
We'll teach you how to import your contacts and cover the basics of organizing with tags, groups, and segments so you can set your audience up for success.
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